Thursday, February 01, 2007

of pepsi, coke and cars...

Placement week is right round the corner now and the season for pre placement talks is in full swing. Apart from the number of companies, interesting roles (and of course the money.. J) I notice an interesting trend amongst companies who come to campus with a host of goodies … to tell you what I mean Pepsi and Coke brought along large supplies of soft drinks and a large refrigerator containing the soft drinks was installed right outside the venue for the company presentation. Well not all companies make products that can be consumed by everyone so Hero Honda became more innovative and actually showcased the latest models of their motorbikes ( yeah we had a Karizma and CBZ etc displayed right outside the venue)… you cant take them with you though L… HLL was by far the most different of the lot , they actually sent a toy car for each student, now don’t ask me the rationale since the company neither makes cars nor any products related to cars… However the best and most innovative by far was Anand Bazaar Patrika (ABP) a media house which publishes Business World and many other titles. Each student received a personalized mailer from the company containing a CD titled “Corporate-II”, the cd inside had this printed on it- “ Blank CD ready to write your success story”, ever seen a better example to create brand recall… I am sure I have not been able to cover all the companies but the broader theme seems to be that companies are keen on creating a strong brand image on campus and for the students the goodies are rolling and no’ones complaining… in fact I gather that some people are anxiously waiting to see the makers of kingfisher or stross on campus J


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